A keyword in Digital Marketing is a word or phrase that you type into a search engine to find information on the internet. The purpose of keyword research is to identify which keywords are most relevant to your business and will generate the most traffic.
When done correctly, keyword research can help improve your website’s ranking on search engines and increase your conversion rate. In this article, we will discuss the basics of keyword research and how you can use it to improve your digital marketing business.
When it comes to digital marketing, keywords are everything. If you want your website or blog to rank high in Google search results, you need to make sure you are targeting the right keywords.
But how do you find the right keywords? And once you find them, how do you optimize your content for those keywords? In this article, we will discuss everything related to keyword research for digital marketing.
What is a Keyword?
As mentioned in the introduction, a keyword is a word or phrase that you type into a search engine to find information on the internet. As shown in the example below.
The importance of keyword in Digital Marketing
Keyword research is important for many reasons. First, it helps you find the right keywords to target in your digital marketing campaigns.
It can also help improve your website’s ranking on search engines and increase your conversion rate.
Additionally, keyword research can help you understand what people are searching for online and how that relates to your business or blog.
How to search for keywords on Google?
There are a few different ways to search for keywords on Google. The first is to use the Google Keyword Planner, which is a free tool that allows you to research keywords and get ideas for new ones.
To use the Keyword Planner, simply go to Google AdWords and sign in with your Google account. Once you are logged in, select “Tools and Analysis” from the menu on the left, then click “Keyword Planner.”
The Keyword Planner will allow you to search for keywords based on different criteria, such as location, language, and average monthly searches.
You can also get ideas for new keywords, see how a keyword performs over time, and find related keywords.
The second way to search for keywords on Google is by using the “Google Search” bar at the top of the page. Simply type in your desired keyword(s) and hit enter. This will bring up a list of websites that are relevant to your keyword(s).
You can also use the “Google Images” bar to find images that are related to your keyword. Simply type in your desired keyword and hit enter.
This will bring up a list of images that are related to your keyword, as well as the websites where they were found.
Why should you search for keywords?
There are many reasons why you should search for keywords. As we mentioned earlier, keyword research can help improve your website’s ranking on search engines and increase your conversion rate.
Additionally, it can help you understand what people are searching for online and how that relates to your business or blog.
How to find the best keywords?
The best way to find the best keywords is by using a combination of different methods.
As you have learned above, the Google Keyword Planner is a great place to start, as it allows you to research keywords based on different criteria. You can also use the “Google Search” bar and “Google Images” bar to find related keywords.
Another way to find good keywords is by using a tool like Google Trends. This tool allows you to see how popular a keyword is over time. This can be helpful in determining whether or not a keyword is worth targeting.
Finally, you can also ask your friends, family, and colleagues what keywords they would use to find information on your business or blog.
What are the best keywords to use?
Without a doubt, the best keywords to use are ones that are relevant to your business or blog and have a high search volume. Additionally, you want to make sure that the keywords you choose are ones that you can realistically rank for.
Long-tail Keyword
A long-tail keyword is a keyword phrase that is longer and more specific than a shorter, more general keyword.
Long-tail keywords are often less competitive than shorter, more general keywords because they have less search volume, less competition.
Keyword optimization
Keyword optimization is the process of choosing the best keywords for your website or blog and then using those keywords throughout your content.
This includes using the keywords in your titles, in your meta tags, in your alt tags, and in your body text.
Keyword ranking
Your keyword ranking is the position that your website or blog occupies on search engine results pages (SERPs) for a specific keyword. The higher your ranking, the more likely you are to be found by potential customers.
Keyword Research for SEO
Keyword Research in Digital Marketing is an essential part of any successful SEO strategy. By doing thorough keyword research, you can identify the best keywords to target for your website or blog.
This, in turn, can help you improve your ranking on search engines and increase your conversion rate.
Keyword search volume
Search volume is the number of times a keyword is searched for on a search engine in a given period of time. The higher the search volume, the more popular the keyword is.
What does Keyword difficulty mean?
The keyword difficulty is the measure of how difficult it is to rank your website or blog for a specific keyword. The higher the keyword difficulty, the more difficult it will be to rank for that keyword.
Negative Keywords
Negative keywords are words or phrases that you can add to your Google AdWords campaign to prevent your ads from being shown for specific queries.
For example, if you sell shoes, you might want to add the keyword “sandals” as a negative keyword, so that your ads will not be shown for searches like “sandals” or “buy shoes online”.
Paid Keyword Generator Tools
You can also check the Paid Keyword Generator Tools. There are a number of different Paid Keyword tools available. Some of the most popular ones include Semrush, Ahrefs, Ubersuggest, among others.
Free Keyword Research Tools for Digital Marketing
There are a number of free keyword research tools available online. Some of the most popular ones include Google AdWords Keyword Planner, Google Trends, and WordStream, and Answer the Public.
WordStream’s Keyword Tool
WordStream’s Keyword Tool is a tool that allows you to find keywords based on different criteria, including search volume and competition level.
Answer the Public
Answer the Public is another free keyword research tool that you can use. This tool allows you to see what questions people are asking about businesses, blogs, or websites. It is an awesome way to get all kinds of long-tail keywords. Here’s what it looks like.
Moz’s Keyword Explorer
This tool allows you to see how popular a keyword is and how difficult it would be to rank for that keyword. You can start using it by getting a free trial. You can cancel anytime.
Semrush Keyword Tool
This is another great Keyword Finder tool for you to explorer ranking keywords. Although it’s a bit pricey for beginners in Digital Marketing, it has a free trial.
It also allows you to find out what keywords your competitors are using to rank on search engines.
Ahrefs Keyword Explorer
The Ahrefs Keyword Explorer is another tool that you can use to find keywords. Besides, Ahrefs makes sure you know how many backlinks you need to rank number 1 on Google Search.
Keyword Everywhere
Keyword Everywhere is a Chrome extension that allows you to see the keywords that people are searching for on different websites. This can be helpful in getting ideas for new keywords to target.
Moreover, you can get access to the keyword metrics of your keywords list to download it to an Excel, CSV, or PDF file. It has no monthly subscription, but you do need to buy credits. You have to use 1 credit for 1 keyword. Credits expire after a year.
Features you will find on Keywords Everywhere:
Keyword Planner
The Google AdWords Keyword Planner is a tool that allows you to research keywords based on different criteria. You can use this tool to find new keywords, get ideas for new keywords, and see how popular a keyword is.
Keyword Surfer
Keyword Surfer is another Chrome extension as well which allows you to discover the top keywords that are being searched for on different websites.
It can generate a free outline of your target keyword. Plus, you can get keywords ideas as you can see in the chart below.
Keyword Finder
The Keyword Finder generates thousands of keywords searches monthly. This tool is used by professionals, content creators, and everyone who is interested in SEO ranking.
It shows hidden long-tail keywords to best improve your blog content. It also gives you the volume of monthly searches done on Google for a specific word.
Keyword for YouTube
Keyword for YouTube is a word or phrase that you want your video to show up for in YouTube search results.
By targeting the right keywords, you can improve your chances of getting more views on your videos. A smart way to use the keyword on your Video is in its Title.
Keyword for Blog Posts
When writing a blog post, your chosen word is the main keyword or phrase (long-tail keywords) that you want your blog post to rank for on search engines.
By targeting the right keywords, you can improve the chances of your blog post being found by potential readers. You can also use these keywords in the title and throughout the content of your blog post.
Organic Ranking Keywords in Digital Marketing
Organic Ranking Keywords are the words or phrases that you want your website to show up for in organic search results.
This is the kind of traffic that comes to your website from search engines, such as Google, Bing, and Yahoo. To get organic traffic, you need to optimize your website for the right keywords.
In Conclusion
Keyword research is one of the most important, but often overlooked aspects of digital marketing.
If you’re not targeting the right keywords, you’re not going to reach your target audience.
Google is the best tool for finding keywords relevant to your business.
There are a number of factors to consider when choosing which keywords to target.
Once you’ve selected your target keywords, it’s important to optimize your website and content for them.
