Starting an affiliate marketing business is exciting. Passive income? Sign me up! You will probably be tempted to dive headfirst into affiliate marketing, creating multiple websites for all kinds of products and niches, as well as signing yourself up as an affiliate for every product under the sun.
But slow down a little there. Being too impatient to get your business bringing in the bucks can actually cost you money in lost opportunities. Take time to learn the strategies involved in running a highly successful affiliate marketing business. To help you do this, we’ve created a list of the top 6 best affiliate marketing strategies.
1. Get Ultra-Specific with Your Niche
Sure, people are searching on google a lot for “women’s shoes”. But if that’s your niche market, you’ll be up against a sea of competitors. It’s better to narrow your niche down to be more specific. In the example of “women’s shoes”, we could narrow it down to “women’s high heel shoes”. The more specific you are with the niche market you choose, the less competitors you’re going to have and the more passionate your audience is going to be about the products you promote.
How to Do It
Ubersuggest is an effective tool for finding your perfect niche market, created by SEO guru Neil Patel. To use this tool, simply type in a keyword, for example “dog toys”, and see what comes up in the results.
The results for this keyword search tell us that a lot of people are searching for “dog toys that are indestructible”, “dog toys for chewers” and “dog toys puzzles”. Using that list alone, we’ve narrowed down our niche market.
2. Know Your Products
Developing trust with your audience is essential in affiliate marketing. People need to see that you know what you’re talking about before they’ll take your suggestions of what products to buy. That means you need to be genuinely knowledgeable about your niche and the affiliate products you are selling.
How to Do It
The best rule of thumb is to sell products you have a personal interest in yourself. This will allow you to write passionately about the products, without coming across as fake. Whenever possible, you should purchase the products and actually try them out for yourself. This way, you’ll be able to speak from experience.
3. Focus on High Ticket Products and Recurring Income
Some affiliate marketers concentrate their effort on making lots of smaller affiliate sales, which can add up to be big money. But we can’t recommend enough: shift your focus to selling high ticket items that give you a big payout. You’ll probably make fewer sales, but you won’t have to expend as much energy to get the same amount of profit.
You also want to aim for making recurring income. If someone signs up for a monthly membership program by clicking on your affiliate link, it’s not uncommon to be paid out every month that the person stays a member.
How to Do It
Do your research and look around for affiliate programs that pay large amounts per sale. You can find companies who pay out anywhere from $100 to $1,000 or more for every sale you make. We’ll give you a clue: it’s almost always the big-name brands who offer the big bucks per sale. This article will lead you in the right direction.
4. Create a High Quality Blog
It’s not just about getting people to land on your website (although that is part of the goal). You should also be focusing attention on making your blog posts high quality so that visitors will want to keep reading the article through to the end.
Excellent spelling and grammar is important, but not the only thing to work on. Your blog posts should be enjoyable for the reader, which means providing helpful and interesting information in an engaging way.
Be sure to publish blog posts regularly, because this will boost your SEO and get you further up in Google search results. Come up with ideas for posts and create a content calendar to stay on track.
How to Do It
If you’re lost for how to write a great blog post, there are lots of resources available online that will teach you. Udemy has a number of free and affordable courses on how to become a better blogger, taught by copywriters who know what they’re talking about. If you’re absolutely stuck, you could try hiring a freelance writer on Fiverr.
5. Harness the Power of Email Marketing
People check their email – you can pretty much rely on that. For a lot of people, it’s one of the first things they do each morning. Most people continue to check their inbox a few times throughout the day. Put a lot of effort into growing your email subscriber list, because it’s your opportunity to connect with people in a way that really works.
How to Do It
To grow your email subscriber list, you’ll normally want to offer your website visitors something in return for their email address. This “lead magnet” could be a how-to guide, a handy checklist, or a quiz. Once you’ve obtained their email address, send them emails filled with helpful, valuable information, tips and ideas (with an affiliate link or 2 thrown in there thoughtfully). One email per week is normally the right amount of contact you should have with your subscriber.
6. Don’t Underestimate Your Landing Page
Imagine this: your website visitor enjoyed the blog post they just read, and they decide to check out your website’s home page. This is your opportunity to make an impression, and potentially a lasting connection. Put effort into making sure your landing page is attractive, easy to navigate, and filled with engaging copy.
How to Do It
You can create beautiful, functional landing pages easily using Elementor. Just drag and drop your way to a high-converting landing page. Pro tip: consider turning your landing page into a lead capture page, in order to grow your email subscriber list.
If you’re starting an affiliate marketing business, these strategies will help you to do things the right way… the way that makes you money. It all comes down to getting knowledgeable about your product, and learning the power of content marketing. Now get out there and make some passive income!